Esko adds Avery label materials to Studio

Avery Dennison label materials now feature in Esko’s Studio software, allowing packaging designers who model highly realistic 3D packaging simulations to gain rapid product insights and group feedback.

Precise material simulations use a range of Avery Dennison products, with a level of detail that extends all the way to decorative techniques such as label embossing.

The new simulations offer designers a wide selection of materials, including some of the most recent Avery Dennison innovations in films and papers. Options include the Avery Dennison ultra-clear “no-label” look, premium wine and spirits products, conformable labeling materials and holographic kaleidoscope films.

The suite of simulation tools enable packaging designers to show exactly what the packaging will look like in high-resolution 3D, reducing the need for “hard” prototypes.

Jay Gouillard, vice president of segment innovation at Avery Dennison Materials Group, said: ‘We have estimated that the approval process for new packaging designs will be 25 percent faster as a result of these new simulations, compared with conventional hardware prototypes.

‘Beyond development time and cost implications, this new tool gives designers a competitive edge because it allows far more different versions of a design to be previewed in detail before a final decision is made.’

Kris Van Bael, product manager for 3D and visualisation at Esko, added: ‘This is an important addition to existing Esko simulation capabilities. Access to important and widely used materials from Avery Dennison will open further opportunities for designers to create differentiation and provide added value to their customers.’

Read more about Avery Dennison on labelsandlabeling.com