Metsä Board introduces unified offering

At interpack 2017, the company presented its offering of premium paperboards and related services, with focus on contributing to even more sustainable, safe and efficient packaging, under one Metsä Board family. The ‘Better with Less’ initiative showcases Metsä Board’s aim to create, together with its customers, considered and innovative, renewable contemporary packaging products fitting brands and demands of the future world.

Mika Joukio, Metsä Board CEO, said: ‘Consumers expect better experiences with less environmental impact. Brand owners are looking at how to optimize packaging to be more sustainable, safer and lighter in weight. We are known for our pioneering expertise in high-quality, lightweight paperboards and are committed to improving further.

‘Now with our unified product portfolio and targeted services we can provide even stronger support to our customers to jointly improve sustainability and efficiency of packaging throughout the value chain.’

As part of the launch, Metsä Board has renewed the product names of its premium quality lightweight paperboards to bring the offering to customers in a clearer way that makes product selection even easier. The three service areas – Packaging Analysis & Design, Availability Services and Technical Expertise & R&D – complement the products and provide collaboration initiatives for joint development with customers to develop better and lighter packaging. While the company’s offering and product names will be harmonized, the products and their specifications will remain unchanged. All Metsä Board mills hold PEFC and FSC chain-of-custody certificates.