Metsä Board wins environmental printing award

The Metsä Skincare box set is a glueless rigid box, which, by using no glue in its construction, eliminates drying time and speeds up the manufacturing process.

A PET window is inserted in the lid, but can be easily removed before recycling. Corners look sharp and precise, and there are no excessive layers of paperboard, Metsä Board said.

If extra security is required, the lid can be spot glued to the base, which cuts out the need for extra plastic wrap common in the cosmetics market.

The set was printed by Shenzhen Inpa Packaging.

Now in its 26th year, the Hong Kong Print Awards are run by the Graphic Arts Association of Hong Kong, and are open to designers, printers, publishers and related industries. Awards were presented at a ceremony in Hong Kong on December 8.

Metsä Board said the glueless rigid box is designed to show how packaging for the cosmetics market can be made using 100 percent recyclable paperboard, avoiding plastic wrapping, while the inner cartons provide a 'unique user experience', which Cyril Drouet, design and innovation director of Shanghai-based Metsä Board Packaging Services, described by saying: ‘We wanted the consumer to experience a new way to open the package and reveal the content.

‘The structural designs reduce the amount of corrugated insert found in traditional cosmetics packaging by 50 percent, whilst providing a sturdy and smart solution.

‘Metsä Board has a strong reputation for producing sustainable fresh fibre paperboards, and we believe packaging produced with our boards should provide the same benefits.’