New labelstock supplier in Mexico

Industrial Papelera Venus, the Mexico-based carbon paper manufacturer, has moved into the label market with the opening of a labelstock plant in Mexico City, writes James Quirk.

The 46 year-old business serves customers in more than 20 countries with products manufactured in-house such as carbon paper for business forms, paper cups for drinking water and food wrapping paper, and is also a distributor of specialty papers for the graphics industry. Last year, the company converted more than 160 million square meters of paper products.

IPVenus’ new labelstock plant began operations in December 2011 and hosts three new Black Clawson coaters for production of paper and filmic silicon liners and acrylic and hot melt adhesive laminations. Capacity is said to be some 120 million square meters a year.

An inauguration event is scheduled to take place in May after the company takes its label industry bow at Label Summit Latin America in Guadalajara in April.  

IPVenus carried out an extensive study of the market prior to its move, and believes there is great potential in a country where much labelstock is imported and per capita label consumption is just 2.5 sqm, compared to 13 sqm in the US. Avery Dennison is the only other labelstock supplier to have a local manufacturing presence in the country.

Marco Basurto, CEO of IPVenus, said: ‘Our aim was always to design a factory that could count on everything it needed to manufacture high quality products, and which would give us the flexibility to develop products that benefit the converter.

‘Our new plant is unique in the country – it is the most modern facility of its type. We will offer our clients labelstock of the highest quality, with good service and hands-on support, and understanding the particular needs of their businesses.’