Reifenhäuser uses indirect Drupa traffic to promote Evolution

- Open Houses attract 140 visitors from more than 20 countries
 
- Evolution blown film lines and associated technologies on show
 
Reifenhäuser Kiefel Extrusion used Drupa to attract international visitors to its Troisdorf technology center and showcase the next generation of its Evolution blown film lines.
 
The company, part of the Reifenhäuser Group of specialist thermoplastic material processing businesses, opened the doors to its facility on May 7 and May 14, either end of the two-week quadrennial trade fair.
 
Across the two days. 140 visitors from more than 20 countries visited the Troisdorf factory, seeing the new generation of Evolution blown film technology.
 
The Düsseldorf show attracted about 350,000 visitors, with Reifenhäuser noting many as having links to the plastics and packaging industries.
 
Reifenhäuser said the versatility of plastic materials has an essential influence on packaging technologies and the numerous advantages they offer are of great importance not only for the visual appearance of food packaging, but also the quality of its content.
 
The focus of many exhibitors at Drupa was on printed packaging films that meet consumer needs for impressive graphics as well as extended shelf life.
 
Open House attendees were able to see the production of multi-layer films on Reifenhäuser Kiefel machines in the Troisdorf technology center, with experts on hand to show the production of high-quality film on the Evolution blown film lines under real production conditions.
 
The Evolution Ultra Cool high-performance cooling system was also shown.
 
Reifenhäuser said visitors were impressed by the combination of high-quality film, functionality, ideal printability and flexible conversion capabilities as well as operator ease.
 
Ulrich Reifenhäuser said: ‘For us, Drupa is an indirect tradeshow, however many of our customers and prospects attend the show because the decisive criteria required for plastic films are also defined there.
 
‘The demand for high-quality film products is growing in all directions – and we have the right system technology available setting the standards for the future.’
 
Read more on flexible packaging substrates here
Read more on Drupa 2012 here