Tenza targeting growth in stand-up pouches

- Stand-up pouches now commonplace in retail

 

- New range can be printed in up to 10 colors with varnish

 

Tenza Technologies has added pre-formed stand-up pouches to its portfolio of packaging products as it looks to target growth in demand for such structures.

 

Tenza is a UK manufacturer and supplier of self-adhesive and non-adhesive packaging products for the industrial and food packaging sectors, as well as the office products, stationery and label markets.

 

It said the growing popularity and subsequent demand for stand-up pouches means that their presence is felt in almost every part of the supermarket; from the coffee aisle to soft drinks, and from pet food to chiller cabinets.

 

According to Tenza, pre-made stand-up pouches offer advantages in terms of shape and printing area, as well as a variety of opening features and closures.

 

Tenza said that, in comparison with more traditional types of packaging, such as tins, jars, bottles and cans, due to their thin profile and high ratio of surface area to volume, stand-up pouches also offer packaging volume reduction (PVR), as well as significant cost reductions.

 

Tenza's pre-formed stand-up pouches are a recent addition to its portfolio, and have already generated numerous leads and prospects for the company. Tenza will be exhibiting its range of stand-up pouches at the Packaging Innovations exhibition taking place at the NEC, Birmingham, UK on February 27-28.

 

Stand-up pouches from Tenza can be printed in up to 10 colors, with a varnish if required, “allowing virtually unlimited design possibilities and a premium look that aids on-shelf marketing appeal”, Tenza said.

 

Glenn Proctor, technical sales manager for stand-up pouches at Tenza, said: ‘At Tenza we are leading the way in developing new applications for this consumer-friendly form of packaging. 

 

‘With our ability to offer small minimum order quantities and low origination costs, we are able to give creative retailers more flexibility and new ways to display their products in order to maximise on-shelf impact.’

 

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