Two Sides campaign ‘gathers momentum’

The Two Sides campaign to raise awareness about print and paper's good environmental record and dispel many myths that people may have ‘is gaining momentum’, says the organization. The second postcard pack is due to hit the desks of 21,000 media specifiers and influencers around the UK over the next couple of weeks.

The creative postcard campaign has been designed and coordinated by the 300million agency and communications firm The Lateral Group. Two Sides is targeting those who have the most influence in the choice of communications media including agencies and designers, retailers, government, journalists, politicians and publishers.

The latest mailing features six postcards printed on Freelife Cento and Vellum donated by Fedrigoni. Each card is illustrated by Holly Sims (www.hollysims.co.uk) a London-based, freelance illustrator. Combining the textured look of printed and stencil shapes, the illustrations are said to ‘perfectly reflect the creative properties of paper’.

’It's important to correct many common misperceptions about the production and use of print and paper,’ explained Martyn Eustace, Two Sides director. ‘It is an essential part of today's media mix and we are working hard to wake people up to the fact that print media is powerful and sustainable.’

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