UPM Raflatac rebrands itself

UPM Raflatac has renamed itself as UPM Adhesive Materials. The new name will be in use starting with the Interim Report Q2 2025.

The name change aligns with the business area's strategic direction to accelerate growth beyond label materials into graphics and specialty tapes. UPM Raflatac will remain a leading, global product brand in the label materials offering area.

UPM Adhesive Materials leverages its expertise in adhesives, material performance, and industry-leading services to deliver value to customers. The business area holds a leading market position in label materials and has expanded significantly in the graphics industry through the acquisitions of AMC, Grafityp and Metamark.

'The new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance,' says Tim Kirchen, executive vice president of UPM Adhesive Materials.