Wausau Coated Products launches wash-away adhesive

Wausau Coated Products has launched a new wash-away adhesive WA-769.

WA-769 is an emulsion acrylic permanent adhesive with good initial tack and adhesion to most surfaces.

Wausau Coated Products offers WA-769 wash-away adhesive on two of its most popular roll label facestocks; 70# bright white felt with 30 percent post-consumer waste and wet strength, and 60# estate label #8 vellum with wet strength.

These products are designed for facilities where bottles are returned, rinsed and cleaned for reuse. In addition to the wash-away adhesive properties, when these label stocks are immersed in an ice bucket, they will remain affixed keeping the label intact due to their wet strength properties.

‘Wash-away adhesives are becoming more popular as an eco-friendly way to reuse glass packaging,’ said Adam Frey, director, North American sales, Wausau Coated Products. ‘We paired this unique adhesive with a 90 percent PCR content 1.2 Mil r-PET liner and sustainable facestocks when developing these two new products. Our customers continue to come to us to for wash-away solutions and we are happy to support their efforts with this new adhesive.’