Avery Dennison expands PET recycling program

Waste PET liners can now be sold directly to Avery Dennison’s recycling partner Morssinkhof Rymoplast, either at its main plant in Zeewolde, The Netherlands, or at collection facilities in Lichtenvoorde, also in The Netherlands, and Przeczno, Poland.

With these two new facilities, more brand owners across Europe can directly benefit from the Avery Dennison recycling program. Quantities as low as 500kg are accepted. Morssinkhof Rymoplast will reimburse brand owners directly with the material’s value.

Stephan Reis, who is responsible for sustainability at Avery Dennison Materials Group Europe, said: ‘Our program reflects our longstanding commitment to facilitate easy and effective recycling of PET release liner.

‘Not only is sustainability an increasingly important element of a brand, the owners of brands can generate significant income from liner recycling by eliminating the need to pay for landfill or incineration. For example, five million sq m of release liner waste is currently worth anything from €16,000 to €26,000.

‘Our goal is to link brand owners to the largest number of recycling facilities and make it as easy as possible for them to realise these returns.’

Reis added: ‘PET liners meet brand owners’ demands for more sustainable label materials and offer label converters major productivity benefits such as high line speeds and fewer web breaks.’