Timestrip at Smart Label Summit Americas

Smart Label Summit Americas, taking place 27-28 June this year at the Intercontinental Hotel in Miami, has announced the participation of Timestrip Plc, the developer and manufacturer of an inexpensive and versatile smart label technology that accurately measures elapsed time.

Timestrip enables end-users of perishable or replaceable products to monitor how long an item has been open or in use. Once activated, a non-toxic liquid dye travels across the label at a prescribed rate, allowing the consumer to clearly see the amount of time that has passed since a product was first used. The labels can be manufactured to show time lapses from just a few minutes to one year and the technology can be fully integrated into products or packaging as well as the ordinary applied label.

Timestrip technology is relevant to both food and non-food products which, once opened, should be used or replaced within a recommended time. Regulatory insistence on the display of ‘use by’ dates means that Timestrip is increasingly relevant to brand managers. Expiration and ‘once opened use within’ dates feature prominently in markets such as food, food service, household consumables, pharmaceuticals and cosmetics. By communicating to consumers the time to expiration in a simple and visually effective way, brand owners have an opportunity to differentiate their product offer and ensure the rate of repeated sales.

Reuben Isbitsky, Timestrip’s joint CEO, said: ‘Smart Label Summit Americas is a great platform to introduce Timestrip to all sectors of the industry. The company is already working with an impressive client list, including Nestl, Pfizer, Bayer, Hamilton Beach Procter Silex, Daymark, to name just a few, and I’m looking forward to raising awareness of our product by speaking to such a high caliber audience.’

Roger Pellow, Smart Label Summit managing director, said: ‘We are very pleased to welcome Timestrip to Smart Label Summit Americas. This kind of cutting edge technology is leading the way in the field of labels and it will be fascinating to hear a broad overview of the market potential for smart label technology from Reuben Isbitsky – and a case study specific to Timestrip’s current market activities.’