Alwan launches PSO training program in the US

Alwan Color Expertise is paving the way for the adoption of Process Standard Offset (PSO) in the US by launching a new training initiative. The company is running a training program that will help printers in the region achieve PSO accreditation. Accredited print houses typically witness increased efficiency, quality, profitability and sustainability.

Alwan was spurred into launching the US initiative following the success of the company’s PSO/ISO training programs in Europe, which led to many print houses in the region securing various accreditations and an improvement in industry standards. The program will commence after Print 09, where the company is showcasing a number of breakthrough standardization solutions.

‘While many US print houses recognize the merits of the G7 method for proof and press, there’s an increasing awareness that PSO provides a comprehensive methodology,’ said Elie Khoury, founder and CEO of Alwan Color Expertise. ‘It defines all aspects of a printer’s workflow, ensuring best practice and optimal results. Printers that become PSO compliant add tangible value to their business. By promoting the adoption of PSO methodology in the US, we believe that the industry will take a significant step closer towards common standards and practices.’
 
The Alwan PSO training program gives attendees an overview of PSO requirements in accordance with BVDM ((The German Printing and Media Industries Federation) PSO guidelines, and helps prepare consultants and businesses for PSO implementation.

Topics discussed at the training sessions range from color handling, proofing, print production, and standardization to personnel organization and establishing a high-quality infrastructure. 

The training will be delivered by Elie Khoury, founder and CEO of Alwan, and
Supree Thongpetch, founder and CEO of Colour Doctor. Both are members of KEE Consultants, an international network of standardization experts that is accredited by Fogra and Ugra as PSO experts and partners.

Delivered with the support of BVDM, the first training session will be available to Alwan dealers and their customers, while subsequent sessions starting in late 2009 will be open to others.

The Wisconsin-based Institute for Graphics and Imaging (IGI), an education and training organization funded by and dedicated to advancing standards in the printing and graphic arts industry, is the site for the first training session. IGI is supported by a vast network of industry suppliers, printers, publishers and government agencies, and operates on the Waukesha County Technical College campus in suburban Milwaukee.

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