Xeikon appoints Mexico distributor

Digital press manufacturer Xeikon has appointed Jetrix Soluciones Gráficas as its distributor in Mexico. The deal was finalized during Label Summit Latin America 2010 in Mexico City in May.  

Filip Weymans, business development manager, labels and packaging, Xeikon, says that the deal reflects the company’s increasing focus on emerging markets. ‘We are very pleased to work with Jetrix because of their vast experience in digital technology,’ he said. 

Weymans emphasized that Xeikon is well-equipped to reenter the Latin American market after the launches in recent years of its 3000, 3300 and 3500 digital label presses.  

Jetrix Soluciones Gráficas, founded in 2008, distributes products for the folding carton, corrugated and flexible packaging markets, including workflow software and the Agfa Dotrix digital press. General director of Jetrix, Julian Robledo, has 12 years of experience with Heidelberg throughout Latin America and five years with Agfa in Mexico.  

This is the company’s first representation dedicated to the label sector. ‘We specialize in industrial solutions, so the deal between Xeikon and Jetrix is a perfect fit,’ said Julian Robledo. ‘We are very happy to have this partnership with Xeikon.’ 

‘The packaging and label industries in Mexico are growing rapidly, but there is a lack of local representation for these markets,’ he continued. ‘Xeikon is a very strong brand and the market has vast potential.’ 

Pictured l-r: Hans Gerinckx, channel manager, Xeikon, and Julian Robledo, director general of Jetrix Soluciones Gráficas, finalized the distribution deal at Label Summit Latin America in Mexico  

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