Opinions

But as a design strategist and consultant to hundreds of brands, I know for a fact that brands cannot – and do not – live by digital alone. The multiple touchpoints of an omnichannel marketing campaign must tap into our senses beyond the screen. They must include a secret weapon. That secret...

From first steps in digital pre-press and origination to digital printing using the electrophotographic and inkjet processes, as well as ever-increasing levels of automated press set-up, the world of label printing has already undergone quite significant change in a relatively short period of...

Labelexpo Europe. Don’t be fooled by the name. Not only is the Labelexpo Global Series’ flagship event truly a global show – 140 countries were represented this year, up from 125 in 2017 – but the 2019 edition was a landmark moment in its evolution from a dedicated label exhibition to a...

In the last ten years great advances have been made in the quality of flexographic printing of flexible packaging and labels more due to pre-press developments than the design of better flexo presses. 

Specifically, variations of the ‘flat dot’ have revolutionized flexo printing and...

The label and packaging printing industry is moving with incredible speed. Customers are asking for more flexibility, high quality results and comparable prices all at once. 

Short-run production, constantly changing content, more variations and on-demand re-prints are nowadays the...

The productivity benefits are clear. But if you look at the figures quoted by Mark Andy for its Digital Series press you’ll have noted that they achieved 50 percent more RIPping speed by being able to screen variable images at speed directly on the press. 

While inkjet technology is...

But the reality can be very different when you’re the one pursuing a sale. Your business is worth only what a buyer will pay for it – and only at that very specific point in time. There are many factors entering into today’s valuations. And not every company has the elements that make for the...

I’m almost 30 and have been in print for nearly half my life. I took my first real job at 15. Most kids my age were getting jobs at the grocery store, restaurants or coffee shops. Meanwhile, I was being teased by my brother for being unemployed. That sibling rivalry fueled a bit of competition....

A dedicated show conference program was also held at the nearby Royal Westminster Hotel on ‘The economics of the total labelling operation. The fledgling Labels & Labelling International (founded in 1979) was the show’s sponsoring magazine. 

These activities all proved to be the...

Flexo press automation and embedding presses into factory-wide management systems is a key trend, while MIS suppliers launch ‘intelligent’ tool selection and sequencing systems. 

Hybrid press technology will be another key trend at the show, with the emphasis moving towards making digital...