MEA flexpack market set for growth

Flexible packaging demand in the Middle East and Africa (MEA) will grow at a rate of five percent each year to 2018 thanks to the increasing level of mass food processing and economic confidence across the region.

Flexible packaging demand in the Middle East and Africa (MENA) will grow at a rate of five percent each year to 2018 thanks to the increasing level of mass food processing and economic confidence across the region

PCI Films Consulting’s The Middle East & African Flexible Packaging Market to 2018 report states that the value of the MEA flexible packaging market in 2013 was four billion USD, with consumption per capita currently only around three USD compared to Europe’s 30 USD.

PCI Films said this means there is huge potential for future growth in the region’s flexible packaging market and, as countries in the region grow their economies and look to improve transport and distribution infrastructure and encourage inward investment, more and more multinational brand owners are recognizing the potential for local packaged food production to supply the region’s expanding needs.

Factors identified in the report as driving flexible packaging growth in the region include: a rapidly growing young population and increased urbanization; increased investment in food production and processing across both regions; significant investments in new flexible packaging converting capacity; increased availability of locally produced and competitively priced base substrates; and growth in modern retailing and increased penetration of pre-packed foods.

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