Nuceria sets up one stop packaging shop

Italy’s biggest label converter, Nuceria group, is setting up a flexible packaging division alongside its carton converting and labels operations in Naples to become a fully integrated, one-stop packaging group.

‘It is much easier for me, when I am selling labels, to also sell the other divisions of our company,’ says Paola Iannone, who leads the group’s international sales.

‘Meanwhile for our medium and smaller-sized customers we will become more proactive and propose to them different design approaches for their packaging. We are creating in Milan a dedicated artwork center for this purpose.’

At the same time the company has begun an aggressive pan-European expansion program with the acquisition of label converter Appia in Turin.

The company has more than 10 years of experience in digital printing, as one of the earliest users of HP Indigo presses, and is located in one of Italy’s main wine production regions, close to the French border. The company has a five million EUR turnover and 30 employees.

‘Digital know-how and market share in wine are the two most important drivers of this acquisition,’ says Guido Iannone, general manager at Nuceria.