Scancode begins digital journey with Domino

Ahmedabad, India-based Scancode Auto ID Technology is accelerating its transformation from a label supplier to a full-service packaging provider, owing to its latest investment in Domino N610i digital printing technology.

The move reflects not just a technology upgrade, but a broader strategic shift driven by evolving customer demands, SKU proliferation and the rise of startup brands across India.

Mitesh Patel, managing director of Scancode Auto ID Technology, began his journey in 2016. He started with Panth
Print Pack, supplying plain and pre-printed self-adhesive and barcode labels to manufacturing industries. However, close interaction with customers revealed recurring challenges around material quality, service reliability and flexibility.

‘I realized that to solve these issues, we needed control over the entire process,’ Patel explains.

This insight led to the establishment of Scancode Auto ID Technology in 2021, with the acquisition of a small print company and the opening of its first manufacturing facility. The move enabled the company to produce both plain and pre-printed labels in-house, improving consistency, quality
control and delivery timelines.

Scaling up

As branding and packaging requirements became more sophisticated in the region, Scancode expanded its capabilities in 2023 by installing an advanced 450mm, 8-color
LED flexo press from Multitec, one of the first-of-its-kind in Gujarat.

This investment allowed the company to strengthen its presence across key sectors, including FMCG, food and beverage, pharmaceuticals, home and personal care and agrochemicals.

Today, labels account for 60 percent of the business, complemented by a growing flexible packaging division.

Recognizing the growing need for branding and packaging, Scancode launched Imprenta, its premium printing and packaging brand, as an end-to-end service. Imprenta offers services from design and printing to packaging for both
domestic and international customers.

“Customers who start with digital for short runs can scale up to flexo as their volumes grow”

Through Imprenta, the company now delivers a wide portfolio including labels, shrink sleeves, flexible packaging pouches,
folding cartons, laminated rolls and seamless tubes.

Digital investment

The next turning point came as the Indian packaging and label market began to evolve rapidly. A surge in startups and direct‑to‑consumer brands brought with it a demand for multiple SKUs, shorter product cycles and smaller order quantities.

To address this shift, Scancode invested in the Domino N610i digital label press in 2025, its first digital press and a key addition to its hybrid production strategy. This is also the third Domino press installed in Gujarat.

‘We recognized the growing demand for digitally printed labels,’ Patel says. ‘With Domino, we are able to deliver faster, more flexible and high-quality labels.’

The press enables Scancode to efficiently produce short runs, ranging from a few hundred to a few thousand labels, which
were previously uneconomical on flexo due to high setup times and plate costs.

New business opportunities

The investment is already opening new avenues for Scancode, unlocking sales opportunities and better serving customers seeking speed and flexibility.

The digital press also complements Scancode’s existing flexo capabilities, allowing the company to support customers throughout their growth journey, from short-run product launches to high-volume production.

The press enables Scancode to efficiently produce orders as small as 500 to 3,000 labels. These volumes were previously
difficult to justify using flexo technology. This capability is particularly relevant for fast-growing segments such as cosmetics and personal care, where brands often operate with batch sizes under 5,000 units and require frequent design iterations.

The company is currently producing approximately 25,000sqm a month on the Domino press, which operates at 600 DPI.

Importantly, Patel notes that digital is not a replacement for flexo, but a complementary technology. ‘Customers who start with digital for short runs can scale up to flexo as their volumes grow,’ he says.

The Domino press, with its UV inkjet capability and hybrid configuration, can integrate with pre- and post-processing modules for coating applications, enabling greater versatility on press.

Looking ahead

With a 6,000sqft facility, a growing team of around 25 employees and a portfolio of labels and flexible packaging, Scancode is now seeking further expansion.

The company is exploring new markets in the US and Canada, while also evaluating future investments in higher-resolution digital presses and offset printing for folding cartons.

‘At Scancode, our philosophy is very simple: understand customer needs, invest in the right technology and grow alongside our customers,’ Patel concludes. ‘Most importantly, we never say no to any customer.’