EIM, based in the Sonoran desert of Mexico, is leading the adoption of UV LED curing technology for flexographic label printing
Etiquetas e Impresiones de Mexico (EiM) was established in 1997 to produce and supply the labeling needs of the orange juice manufacturing business of Grupo Sago, a holding company based in the desert of Hermosillo, Sonora, Mexico. Today EiM services the food, beverage and industrial products markets across Northern Mexico and America’s Southwest. In fact, today, more than half of the business revenue comes from the US.
Ricardo Stone, EiM co-founder and general manager, says, ‘Competing in the US market requires high quality, premium service, and ample training. Most of our clients are meticulous about their brand value and the market’s perception of the brand. Therefore, we must continually use new technology to our advantage.’
EiM signed the purchase order for a 17-inch Mark Andy Performance Series P5 8-color press equipped with the integrated ProLED system at Labelexpo Europe 2013. Already familiar with UV LED technology – it prints Harvest Mark VDP codes on produce labels using an Atlantic Zeiser UV LED inkjet system – EiM’s Stone comments, ‘We had LED curing units on our inkjet system; I figured why not have it for flexo? I’ve always been a firm believer in investing in the latest technology.’