Multi-Color Corporation launches MCC Benelux

Multi-Color Corporation has launched MCC Benelux, a new regional identity that represents the next chapter for the company formerly known as Grapelabels HQ, bringing the strength of MCC's global capabilities together with the deep regional expertise that Grapelabels HQ has built over decades.

With this transition, MCC Benelux inherits the strong foundation established by Grapelabels HQ, renowned in the Benelux and European markets for high-quality, innovative labeling. Under its new name, the company will continue serving its valued partners with the same dedication to craftsmanship, service and creativity, now strengthened by MCC's global network, resources and sustainable innovations.

Backed by MCC's global reach, MCC Benelux will deliver premium label offerings tailored to the automotive, beverage, food and dairy, healthcare, personal care and wine and spirits sectors. Clients across the Benelux region will benefit from both local expertise and global innovation.

From pressure-sensitive and in-mold labels to shrink sleeves and heat transfer systems, MCC's diverse offerings are now fully available to regional customers. MCC Benelux builds on Grapelabels HQ's established reputation in wine and spirits while expanding across key growth sectors such as food and dairy, healthcare and personal care.

'The launch of MCC Benelux is both a continuation and a transformation of the journey we began with Grapelabels HQ. We're proud of the legacy we've built, rooted in craftsmanship, creativity and close customer relationships, and excited to see it evolve with the strength and scale of MCC behind us. This new chapter allows us to bring even greater innovation and value to our partners across the region,' Yves Smit, founder of Grapelabels HQ, commented.

With dedicated local leadership, MCC Benelux will maintain the personalized service and responsiveness that Grapelabels HQ was known for while leveraging MCC's international expertise to support growth, efficiency and innovation.

'As part of MCC's strategic focus on accelerating growth in markets and segments where our presence is currently underpenetrated, this expansion marks a significant step forward. This move directly supports our ambition to strengthen MCC's leadership in the labels industry, positioning us as the number one player in a key European region,' Fred Noel, president of EMEA, noted.