DataLase appoints brand strategy and innovation consultant

DataLase has introduced the consultancy and support service for brand owners and converters in the US seeking to integrate its laser printing technologies into their operations.

Ferguson brings almost two decades of experience to the role, having held positions at Esko, MacDermid Printing Solutions, Havi Global Solutions and Vertis Communications.

He said: ‘The DataLase team has a full understanding of the challenges end users can face when integrating laser printing into their operations, and my role is to advise and support the supply chain to instil best practice from day one.

‘I am delighted to launch this pioneering initiative which will help end users avoid any complexities when integrating our technology. Through our knowledge and expertise, the consultancy service will ensure optimal performance and consistent quality is achieved.’