Esko appoints Latin America GM
Esko has appointed Leonardo Cruz as general manager of its operation in Latin America with a remit to create regional strategies to build both direct and indirect sales, and expand service and customer support coverage in Mexico, Central America and South America.
Cruz will also provide marketing support for the region, and report to Jon Giardina, Esko Americas president.
Cruz brings extensive experience building direct and indirect sales strategies, service channels and new business development and marketing in Brazil and Latin America.
‘We are excited that Leonardo is joining our management team,’ said Giardina. ‘As a senior manager of Gilbarco Veeder-Root for 13 years, I know that Leonardo has focused on many of Danaher's core strengths, including delivering the highest customer experience. Leonardo takes a very analytical approach to drive customer satisfaction and optimize service and support to world-class levels. Leonardo also knows how to build effective sales policies and strategies. I believe people will be very happy with the direction the organization will take.’
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