New appointments at DataLase

Mark Naples has been named chief marketing officer, a newly created role following DataLase’s acquisition by Japanese company Sato in December 2016.

He will be supported by Michelle Muldoon who has been appointed marketing manager, having previously held the role of customer services manager.

Tristan Phillips has been promoted from development engineer to program manager for hardware. In his new role, he will focus on developing a new system for multi color inline digital printing products whilst managing the expansion of the hardware team to meet the growing needs of the global business.

Commenting on the new appointments, Dr Chris Wyres, DataLase CEO, said: ‘These changes are part of the overall strategy at DataLase to help build our business globally and leverage our relationship with partners around the world. Individually, these people have shown a strategic vision and commitment to the company and will help us build upon our reputation within the digital print and packaging marketplace.’

Naples previously held the position of vice president for business development, Europe and APAC. He will now be responsible for raising awareness and promoting the benefits and capabilities of DataLase inline digital printing technology with brands, retailers and converters.

Naples added: ‘We have built an incredible brand at DataLase and the capabilities of our technology is gathering pace. But I feel like we have only scratched the surface of what is possible. I am looking forward to driving the marketing strategy and helping the marketplace to realize the full potential of our technology.’