New leadership to drive Iggesund forward

Last autumn the company appointed Annica Bresky as its new chief executive officer (CEO).

She was previously CEO of BillerudKorsnäs Karlsborg AB and before that she worked as production manager for Stora Enso Kvarnsveden’s most modern paper machine.

When Bresky took over at Iggesund Paperboard in October, the top positions of both of the company’s board mills were vacant, as was the position of company financial director.

During the autumn Iggesund Mill gained a new manager, Olov Winblad von Walter, who joined from Metsä Board’s paper mill in Husum, Sweden. The new manager of Iggesund’s Workington Mill is the former financial director at the site Ulf Löfgren.

The new financial director is Tobias Bäärnman, who comes most recently from the consultancy Connecta but who has experience in fast-moving consumer goods with Mediamarkt, Procter & Gamble and Statoil.

The management team has been further reinforced with Eva Thorén, the HR manager, and Anna-Lena Ström as supply chain director.

Iggesund Paperboard is also to overhaul its sales structure to suit an increasingly global customer base. This will see it combine global marketing and sales responsibility under the leadership of Arvid Sundblad.

Bresky said: ‘The market has changed and this process will continue. By working in an intelligent and more dynamic way we will be able to match our customers’ demands even better than before.

‘For more than a decade we have seen the conversion of packaging for consumer goods move from western Europe to other parts of the world, mostly in the east. Brand owners with headquarters in one part of the world can have the manufacturing of both their goods and packaging in another. This is globalization in a nutshell and we must adapt to it.

‘Fifteen years ago Iggesund was the first Scandinavian forest products company to adapt its European organization to the new conditions arising from the EU. Now we simply need to take another step to ensure that we can live up to – and surpass – the service level required by our customers.’