SATO has appointed Laurent Lassus, the former general manager of SATO France, to head of Europe, managing director.
Deputy managing director, Detlev Müller will work closely with Lassus to implement a number of organizational changes to position SATO for further growth.
Benoit Gourlay, previously European consumables and business development manager, replaces Lassus as general manager, France.
Lassus said, ‘I’m delighted to take on this role after 16 years with SATO having developed a clear strategy to drive customer focus and competitive advantage for the company. In close collaboration with Müller, we will align our business operations to our core market sectors to create new levels of added value for our customers.’
Müller will head the sales and product management functions of SATO Europe. He will lead a number of team leader experts aligned to each target market sector, including healthcare, automotive, retail, food and QSR, transport and logistics.
This new organization enables a more centralized approach to customer management, with each country having local sales people focused on local needs, supported by industry experts operating on a broader European basis.
In a related move, the SATO Europe marketing function has been consolidated into one central team headed by Noura Moussa, SATO Europe marketing manager. Moussa is centralizing marketing strategy to support the brand and generate further growth.
Lassus added: ‘At SATO, we rejoice in change and are focused on providing the best expertise and added value for our customers. By centralizing and focusing our teams on market sectors, we are deepening our industry insight and knowledge to support our customers, current and new. We have a range of technology solutions and I’m excited about what the future holds for the business. Our new leadership team and organization structure undoubtedly positions us for success.’