Screen Americas has appointed long-time packaging professional Charlie Brown as its new Labels and Packaging Solutions Manager to ‘help converters realize the full potential of label inkjet’.
Brown brings his 30 years of expertise in the printing industry to Screen, covering both the customer and production sides of printing, through a variety of positions in print and packaging procurement to executive management environments. For more than two-thirds of his career, Brown has been involved with many aspects of packaging, including print quality control, color management and workflow optimization. He has been engaged in three printing start-ups and managed a software development company in the computer graphics field.
Prior to joining Screen, Brown worked for a multi-facility printing organization, where he developed and implemented an enterprise plan for high production inkjet printing. Before that, he was a contractor for a major retail grocery chain where he was in charge of the in-plant printing operations.
Ken Ingram, vice president of sales at Screen Americas, explained: ‘Charlie’s skills in problem solving, systems building, training, and process refinement will serve us well in this key position. His ability to understand customer needs and implement solutions is a highly valued asset.
Brown said: ‘Screen commands far superior imaging technology and consistency in the marketplace versus any of our competitors. I’m here to champion our team in assisting customers to integrate Screen technology and improve their business.
‘I’ll be leading the team to teach customers about the consistency and repeatability of our inkjet solutions, and to help label converters fully optimize their business capabilities with Screen as their partner. I have a complete familiarity with the technology as well as with the people here at Screen. After all, I was a Screen customer for 20 years.’
Brown added: ‘Our equipment is opening up markets by adding features that allow printers to expand their portfolio of applications. Also, digital printing meets the demands of short run label production which is very prevalent in the private label marketplace where you have significant evidence of market segmentation. Screen technology helps to support that and will help grow it in a number of ways.
‘By helping customers better understand what the Truepress Jet L350UV can achieve through its industry-leading application of high-end color, on a broad range of substrates underscored by other unique label production capabilities, we can help them open up new markets and niches they may never have realized were attainable.
‘I look forward to helping our customers fully realize their capabilities with Screen as their partner.’