Ravenwood and Troya partner on packs

Ravenwood Packaging has teamed up with Troya Alimentos (for Aztec fruits) to introduce Mexico’s first linerless, tray-based packaging for fresh produce. The initiative replaces plastic nets and traditional labels with sustainable, retail-ready packs, combining Ravenwood’s Nobac linerless applicator with Troya’s premium fruit and vegetable supply chain.

Troya Alimentos has rolled out 20 SKUs, including avocados, tomatoes, citrus, mangos and seasonal produce, all packaged in carton trays with linerless labels.
 
The Ravenwood Nobac system streamlines labelling, handling up to 50 packs per minute for smaller trays and 20-25 for larger ones, while remaining easy for staff to operate. The labels are printed by Ravenwood-approved Reflex Labels in California, and the trays are TrayCycle fiber-based trays from Paper, Pulp & Film.
 
Combining sustainability, practicality and shelf appeal, the trays and linerless labels together form a fully integrated, eco-friendly packaging product.

Launched in January 2026 across 30 stores, the program is expanding quickly. In its first month, it produced 50,000 packs, which grew to 75,000 in its second month and 200,000 across 150 stores in its third month.

Distribution covers Mexico City and extends from Tulum to Los Cabos, with plans to supply Amazon Fresh Mexico City following trial runs.

By replacing plastic nets and labels with tray-based packs and linerless labels, Troya Alimentos reduces waste and aligns with Mexico’s evolving regulations on single-use plastics.

Early feedback has been positive. Customers are curious about the new packaging, and retailers welcome the innovation, paving the way for wider adoption.

Rodolfo Mezze, director at Troya Group, said: 'Customers are curious about the concept – most of them have never seen it before.'