Mark Andy records successful Labelexpo Americas 2018 with 20+ digital and flexo sales

The company's presence at Labelexpo Americas 2018 included digital and flexo options, as well as inspection, rewind and finishing equipment from Rotoflex. Live demos of the Digital Series HD and Performance Series P7E full production presses and the Digital One took place each day.

Building on Mark Andy’s 2017 FTA Technical Innovation Award win, the company brought the next installation in their Digital Series to the show for its North American Labelexpo debut. The Digital Series HD ran four different applications with a total of 23 SKUs on two different substrates, all under 15 minutes.

On display during the live demonstrations was Mark Andy’s Live full-color VDP technology. This new technology – powered by Global Graphics – streams variable data directly to the press with no limitations on data, processing records or speed.

The introduction of the Performance Series P9E – available in web widths up to 26 inches – was offered for those looking to produce flexible packaging, labels, shrink sleeves, bottle wrap and foil lidding. Attendees were able to view the new press model with the interactive print stations on stand.

Demonstrations of the enhanced Performance Series P7E also took place on the show floor. Four designated jobs were printed on the platform, showcasing a wide variety of applications and digital hybrid capability with Digital Plus Screen. Now available in 17in web width and rail mounted to ensure flexographic compatibility, Digital Plus Screen serves as a digital inkjet replacement of expensive, traditional rotary screen. Utilizing the same printheads and ink chemistry as Digital Series HD, the Digital Plus Screen unit has the capability of printing highly opaque white and fine detail in a single pass.

These developments resulted in dozens of signed contracts on the show floor, including for Digital Series HD hybrid presses, Performance Series machines, Digital One and several pressroom supplies orders.

US converter Adcraft Labels ordered a Digital Series HD on the showroom floor. A few of the press capabilities that led to the investment decision is hybrid functionality – offering web transport and flexographic printing, the digital printing and workflow, plus converting expertise all under one roof.