Parisian wine bar wrapped in label paper for Radio Vino launch event
For the launch of the online radio station, Radio Vino, a kick-off event was held at the En Vrac wine bar in Paris where the outer walls of the building were completely covered with Zanders Chromolux Alu 90gsm.
Thierry Poincin, the founder of Radio Vino, which is all about wine, had strived to create an event in his wine bar to mark the occasion. For this, he asked Zanders to cover the outer walls of the bar with Chromolux label paper.
Chromolux label papers, like the chosen Chromolux Alu, are primarily used for high-end products such as champagne and spirits. In order to implement the project with Poincin, Zanders cooperated with Xeikon, which printed the Radio Vino logo on the Chromolux roll.
Frédéric Delage, sales manager for France at Zanders, said: ‘Chromolux perfectly showcased its mechanical strength, its unique surface optics and printing results. This event absolutely contributed to this year’s celebration of 60 years of Chromolux.’
The ‘artists-ouvriers’ of the studio Artelle, Drass and Manue executed the on-site installation. ‘It was a challenging task to attach a paper web of 90gsm on a four-meter high wall,’ explained Drass.
‘The result was phenomenal and surpassed our expectations,’ concluded Poincin. ‘And the brilliance of the aluminum reminded of the Inox wine tanks that are located in the restaurant.’
En Vrac was named ‘Best Wine Bar’ by Time Out in 2014.
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