Prati opens new US subsidiary

Finishing specialist Prati has opened a sales and service office in the US as it seeks to strengthen its commitment to the market in North America.

The official launch of Prati USA will take place at Labelexpo Americas 2018, where Prati is also showing Digifast One

Based in Dallas, Texas, Prati USA serves the domestic market in the US and Canada, providing local support to label printers. In addition to sales activities, the company will provide its own technical assistance network to allow for fast troubleshooting and to provide qualified service. Comprehensive training sessions will be organized and on-site guidance offered for operators.

Prati USA is led by Frank Hasselberg.

Prati sales manager Chiara Prati said: ‘Our commitment to the North American market has never been stronger. I am confident that once our technologies spread deeper into the sector through our Dallas-based operations, new and existing customers will enjoy the benefits and, above all, begin to witness enhanced profitability for their businesses.’

The official launch of Prati USA will take place at Labelexpo Americas 2018, where Prati is also showing Digifast One.

Read our comprehensive review of Labelexpo Americas 2018 in issue 4 and here