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  • 16 May 2018

Continental Datalabel installs three Mark Andy Performance Series presses

US label printer Continental Datalabel has installed three Mark Andy Performance Series presses to support growing production volumes and unique customer brand identities.

Continental Datalabel has an established presence in the label and tag market. Its business includes label production for many different industries, mainly manufacturing and distribution, with an increasing amount of custom label work. This sees it provide over 10,000 different label constructions and designs across various market segments.

The company realized the need for additional operating capacity when press workloads started to increase and its overall customer base was growing. These factors coupled with customer demands for shorter leads times pushed the company’s R&D team on a hunt for a new production option.

The specified 17in Mark Andy P5 presses, one of which has been installed at each of the printer’s manufacturing facilities in Texas, California and Illinois, are all equipped with eight flexo stations. They are the first 8-color machines for the company. The press configurations are identical at each plant, and are equipped with Mark Andy’s QCDC finishing technology, a cold foil unit and smart blade system, designed to achieve higher print quality at faster speeds. The choice to add three of the same platform ensures consistent repeatability for customers regardless of where Continental Datalabel choses to print the jobs. True business optimization can now be achieved, enabling rapid turnaround for the converter’s customers, it is claimed.

Further, the addition of the P5 presses will help support growing demand for intricate label designs and enable Continental Datalabel to expand its position in the custom label sector.

Pat Flynn, president and COO at Continental Datalabel, said: ‘The Mark Andy P5 impressed my team during demos with quick set-up time, minimal waste and operator friendly design.

‘Our distributor partners now have a single platform to support their jobs across the country. Customers will see the same high-quality results across all three locations. This ensures brand consistency, while leveraging quick delivery and reduced shipping expenses. Continental Datalabel is small enough to respond and big enough to deliver.’

Also valuable to Flynn was post-sale support offered by Mark Andy. Local training and development for production and sales teams received since install has furthered Continental Datalabel’s knowledge and positioned it to leverage all the benefits of Performance Series technology in pursuit of growth.

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