Danaflex buys HP Indigo 20000

The installation of the HP Indigo 20000 at Danaflex’s facility is planned for June, with an estimated output volume at tens of thousands of tons, and Aidar Galiullin, general director at Danaflex commented: ‘The HP Indigo 20000 will serve as an indispensable tool for the marketers of our numerous customers.

‘It delivers instant preparation of a design for printing, release of trial batches of packaging of any complexity throughout the day, efficient preparation and implementation of unique advertising campaigns based on digital personalization and customization tools.

HP Indigo said the digital press investment by Danaflex marks an ‘important milestone’ in the development of the Russian flexible packaging market, and Galiullin continued: ‘We are in particular very interested in using the mass personalization technology of HP SmartStream Mosaic, with the help of which a whole series of very interesting and extremely effective marketing campaigns have been implemented in Europe and the world. No less important for us is the market of small-circulation labels with twist and circular effects. The market’s share in our turnover is still small – around three percent –, but with the help of the HP Indigo 20000 press, it could increase by dozens of times.’