Mexican printer targets growth in digital flexible packaging production with HP Indigo technology

A specialist in self-adhesive labels, including for the food, beverage and spirits markets, Eticom is using its digital brand, Digitallabel, to capture the opportunity for flexible digital packaging production that saves time, waste and costs.

Eticom already operates three HP Indigo WS6800 digital presses. The Digitallabel brand is intended to drive a new level of customer service and create the platform of the future based on digital printing.

Digitallabel director Martin Rodríguez commented: ‘We see the market value and the service opportunity in the flexible packaging world, and decided to acquire an HP Indigo 20000 that is undoubtedly the most efficient way to produce short runs in high-quality and offer immediate delivery, as demanded by the users of the packaging, and of growing importance in Mexico.’

Digitallabel will also operate the HP Indigo Pack Ready Laminator from Karlville, the first in Mexico, for a ‘very agile, simple and safe way to laminate products’, according to Rodríguez.

‘Pack Ready Lamination is a solution for 40 percent of our applications, providing a cost-effective business model to deconstruct laminations and improve food safety compliance,’ he said.