Rebsons acquires first Nilpeter Panorama in Africa

In 1963, Rebsons Labels purchased their first printing press and started to produce labels – thus becoming a self-adhesive label manufacturing company. Rebsons Labels has ‘moved with the technological trends over the past years, upgrading and purchasing state-of-the-art label printing equipment,’ said Rebsons’ owner Benny Friedmann.

‘There is a constant and ever growing demand for digitally printed labels; run-lengths are getting shorter, and customers require variable data on labels and demand shorter delivery times,’ he said.

Friedmann continued: ‘In addition to being a loyal Nilpeter customer for more than 40 years, we assessed the digital market during a two- to three-year period, and decided that the stand alone Panorama was by far the best solution for us. An immediate benefit is our vast production of generic labels with variable data for a large super market chain customer – the Panorama allows us to reduce production time and stock holding of variants, and enables us to print on demand and improve cash flow.’

Friedmann bought his first Nilpeter in 1972.

‘My first Nilpeter press changed my business. Suddenly I was able to print the highest quality. I printed self-adhesive labels that were far more sophisticated, launching my business into an entirely different league,’ he said. ‘All the presses I have bought since have been state-of-the-art, and I have retained my advantage.’

Over the years, Rebsons has bought many Nilpeter presses. In the 1980s, before the era of trade sanctions, the first B-200 was acquired. As Danish suppliers to South Africa were part of the sanctions, trading stopped, but in 1992 with sanctions lifted, Rebsons bought a second B-200 and a third followed shortly thereafter. Nilpeter FA-2500, FB-2500, and FB-3300S have all been part of the growth at Rebsons, and now the next step has been taken with the addition of the Panorama. Rebsons Labels produces self-adhesive labels for local and international clientele from various industries.