Anthem honored for packaging design excellence

Anthem, a global creative agency that connects brands with consumers by amplifying desirability from package design to brand campaign, has been honored with three awards recognizing design excellence in the GDUSA 2015 American Package Design Awards. Winners of the GDUSA America Package Design Awards are selected for creative and marketing talent that have used the power of design to advance the brand promise and forge an emotional connection with the buyer at the moment of truth.

Anthem NY Revlon Marchesa Collection

Said Janice Jaworski, vice president brand development, Anthem Americas, 'This recognition acknowledges Anthem’s ability to use design to create brand desirability and influence consumers. Brands who leverage design to create that unique consumer experience —on both the physical and digital shelf—can generate interest, trust, and loyalty.'   

In the Beauty and Personal Care category, Anthem was awarded a Certificate of Excellence for the packaging design of Revlon's Beauty Tools Marchesa Collection.

In the Food and Beverages category, Anthem was awarded two Certificates of Excellence for its packaging design for the Condé Nast SELF Healthy Kitchen and the redesign of Kraft Easy Mac packaging.

Jaworski concluded: 'we are fortunate to work with clients that understand the power of a consistent brand expression, on packaging and across all communication touch points. In the end, it’s about engaging and connecting with consumers and providing the right brand experience. Ultimately the right experience will drive brand performance.'

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