Avery Dennison launches IdentiFresh RFID

Avery Dennison has launched its AD IdentiFresh inlay series, a proprietary set of RFID inlays designed to improve inventory visibility, freshness management and waste reduction in food retail environments.

Part of Avery Dennison's Optica Food Solutions platform, the AD IdentiFresh series leverages Impinj's M800 series endpoint integrated circuits and Gen2X enhancement to improve readability and speed. The inlays are engineered to overcome read performance challenges on densely stacked items in high-moisture cold environments such as meat cases.

The compact form factor is designed to fit within existing label formats, enabling integration with current workflows and labeling equipment. The series supports both in-store and supplier tagging of fresh food items, offering high-volume scalability.

The launch follows Avery Dennison's previously announced collaborations with Walmart and Kroger in the fresh food sector.

Research commissioned by Avery Dennison, drawing on responses from 3,500 global food retailers and supply chain leaders, found that 50 percent identified meat, 45 percent produce and 28 percent baked goods as the most difficult categories for waste management. Over half said inventory management and overstocking contribute significantly to food waste in their operations. Independent modeling included in the company's Making the Invisible Visible report forecasts the economic cost of food waste across the global supply chain will reach 540 billion USD by 2026.

'This breakthrough innovation combines deep material science expertise with optimized RF inlay design to unlock significant value within the food retail industry,' said Mathieu De Backer, VP of intelligent labels innovation at Avery Dennison. 'Through continued collaboration with partners like Impinj, we're bringing leading-edge technology that empowers clients operating within a challenging food retail environment.'

George Dyche, VP of endpoint IC product at Impinj, noted that Impinj remains committed to improving RFID performance and is proud that Avery Dennison selected M800 series ICs for the launch, adding that the Gen2X enhancement will offer further improvements in read performance to help retailers manage inventory with greater accuracy and speed.