CCL empowers Pernod Ricard UK personalization campaign

CCL Label has facilitated a personalization campaign from beverage brand Pernod Ricard UK that allows customers to create unique and personalized messages which are then printed on labels of its Chivas Regal 12 Year Old, The Glenlivet 12 Year Old or Aberlour 10 Year Old whisky products.

CCL empowers Pernod Ricard UK personalization campaign

Pernod Ricard UK’s Your Signature Spirit campaign is intended to capitalize on the advent of personalization in different fields of marketing that has not just brought many positive brand experiences but also caused a notable rise in purchase.

Firstly, the consumer purchases the bottle in-store or online and – as proof of purchase – enters the barcode from the original bottle label. Then, the consumer personalizes the label with a personal message which is then printed and delivered to the consumer within seven days.

Using CCL Label’s digital printing capabilities in the UK in combination with high-end embellishments all produced at CCL’s East Kilbride plant in Scotland, CCL facilitated the timely production of customers’ personalized labels.

CCL operates seven color process digital printing plus the application of hot foil, flexo print, embossing and high-build silk screen as embellishments.

The flexibility offered by state-of-the-art digital printing, as well as finishing equipment, was a key driver in CCL being awarded this project and supporting Pernod Ricard for this campaign.

‘We see the personalization of bottle labels as building positive brand experiences and adding value at the point of purchase,’ said Lauren Dragos, Pernod Ricard UK customer marketing manager.