colordruck Baiersbronn becomes Heidelberg Primefire 106 pilot site

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Pictured (from left): Montserrat Peidro-Insa, Heidelberg; Thomas Pfefferle and Martin Bruttel, both managing directors at colordruck Baiersbronn; and Sascha Knabe, Heidelberg Germany

European packaging service provider colordruck Baiersbronn has been confirmed as a pilot user of Primefire 106, the first industrial digital printing system in B1 format from Heidelberg.

colordruck Baiersbronn offers customized and specialized packaging products to industrial and commercial companies from the food, confectionery, pharmaceuticals and non-food industries. colordruck Baiersbronn has developed from a packaging producer to a packaging service provider, and after intensive tests of a wide variety of technological and business concepts, Primefire 106 is set to expand its new Packaging Digital division, allowing it to offer its customers from all over Europe opportunities for mass customization by personalization and individualization of packaging.

Martin Bruttel, managing director colordruck Baiersbronn, said: ‘Heidelberg Primefire 106 integrates seamlessly into our industrial print production and improves our flexibility, thus enabling us to respond to market trends more quickly and to implement new business models successfully. As the future will increasingly mean mass customization in packaging, the Primefire 106 will provide us with the ideal basis for meeting up-and-coming requirements.’

Decisive for the investment decision by colordruck Baiersbronn were the strong competences of Heidelberg in the area of packaging printing, and color and image quality of the system, coupled with Heidelberg’s experience in of workflow, pre-press, printing, post-press and service. ‘We’re confident that Heidelberg is the right choice for us for digital printing, allowing us to meet the future requirements of our discerning customers in a sustainable way,’ added Bruttel.

Heidelberg presented Primefire 106 at drupa 2016, and has since confirmed Multi Packaging Solutions (MPS) as a pilot user of the digital printing system.

Montserrat Peidro-Insa, head of Heidelberg’s Digital business unit, said: ‘The start of the pilot with colordruck before end of 2017 is a further milestone in the implementation of our digital strategy. With colordruck Baiersbronn, we have been able to acquire an important strategic pilot customer for Primefire 106.

‘Our long-standing partnership, the digital business model in packaging printing, the Europe-wide presence and the industrial production philosophy of colordruck Baiersbronn create the perfect environment for a successful market launch of Primefire 106.’

‘Digital applications in packaging printing are changing the market,’ concluded Peidro-Insa. ‘Packaging must be tailored more effectively to the individual market segments, become more relevant and also more creative in order to attract the attention of the consumers. And it is in this area in particular that Primefire 106 generates real added value for our customers and the entire printing industry.’