G3 Enterprises offers EarthLabel to the wine industry

EarthLabel technology has been developed by Smart Planet Technologies as an affordable and environmentally-friendly alternative to traditional weld label constructions. EarthLabel is said to offer superior wet-strength performance compared to traditional welded labels. EarthLabel may be used as an interior wet-strength layer and/or as an outer premium print surface layer with the same superior wet-strength benefits.

G3 Enterprises has an exclusive licensing agreement with Smart Planet Technologies for the distribution of EarthLabel technology to the wine industry.

Initially, G3 Enterprises will pair EarthLabel technology with its GTREE wet-strength wine bottle labelstock. In the near future, G3 Enterprises will make EarthLabel technology available for other paper stock offerings. GTREE is manufactured from 100 percent post-consumer recycled fiber. It contains true recycled fiber consisting of sorted office paper that has had at least one useful life before being recycled. The Gtree label paper is specially designed for increased resistance to water absorption, allowing GTREE to maintain its premium appearance and high quality print aesthetics even when exposed to ice bucket conditions for prolonged periods.

Mark Peters, director of operations at G3 Enterprises, said: ‘We are excited about this new exclusive offering of an eco-friendly option for the wine industry. Not only will EarthLabels be visually appealing to consumers, we know they will easily meet the needs of eco-conscious consumers and wineries.

‘We look forward to developing additional uses for the EarthLabel technology for future applications in the wine label market.’

Chris Tilton, chief technology officer at Smart Planet Technologies, said: ‘It’s a powerful combination. EarthLabel technology paired with the Gtree line of paper stock will provide the wine industry with superior wet-strength, cost less, and use less plastic than traditional OPP-laminated wine labels.’