HassleFree Technologies to take SRTF global

HassleFree Technologies recently completed the patent process for the product, in which the liner is sandwiched between a facestock on each side.

 

Anuj Bhargava, partner at HassleFree Technologies, said: ‘Our approach was to tame the waste generating source rather than find ways to recycle the waste. Release liners are generally not recycled worldwide. Often used liners end up in landfills or get incinerated. A gas analysis conducted by an independent laboratory revealed emission of high toxins when release liner is burnt. In India, the problem is even more serious as norms for waste disposal are not effective. This innovation uses 50 percent less release liners, thereby saving trees, and 50 percent less is burnt, thereby saving the environment. The project has been supported by the Government of India through its Department of Science & Technology. In order to spread this technology faster, we are willing to partner with others in the industry.’

 

The company has already launched SRTF in the Indian market, with one of the biggest pharmaceutical companies being its first customer. ‘We are in touch with some big FMCG companies and brand owners have shown a lot of interest in this product,’ added Bhargava.

 

There are certain limitations to this technology in terms of the number of colors that can be printed on a label and the way it is die-cut, although Bhargava said: ‘A lot of brand owners are willing to simplify the graphics of their labels because this is economical and more environmental friendly.

 

‘We developed this product keeping the current market in mind. With little modification in the label applicator machine and label printing presses, printers can increase throughput by selling two facestocks with one liner and also double production capacity as the label will get printed on both sides in one go. Brand owners will get a more reasonably priced label that is also environmentally friendly. This product could be 15 to 20 percent more economical compared to a one-sided labelstock. Not only will the storage cost of brands come down, printers will also save about 40 percent in logistics as they will be transporting less material. Press manufacturer will also sell longer presses. It’s a win-win for every person in the value chain,’ added Bhargava. 

 

HassleFree Technologies will display this product at Labelexpo Europe 2015 to be held in Brussels, Belgium, from September 29 to October 2.

 

The company will also launch a die-cutter along with a varnish station at the show. This is a further enhancement in its NB 330 semi-rotary die-cutting machine that HassleFree Technologies introddced at Labelexpo Europe 2013. The equipment received a good response from international markets and has been shipped to countries including Europe, North America, across the Middle East, Asia and the Caribbean. To date, the company has installed a total of 16 semi-rotary die-cutting machines across the world.

 

Read more about new materials to be introduced at Labelexpo Europe 2015 here, and new finishing equipment here