Iggesund celebrates updated Incada with 2013 Christmas card

The 2013 Iggesund Christmas card is a booklet of seven cards depicting the holiday season in various climates, ranging from a snowy Christmas in northern Europe to China’s upcoming Year of the Horse.

Van Heertum Design VHD in Tilburg, the Netherlands was commissioned to design the card and manage its production.

The sheets featuring the seven inner cards and the front and back covers went through a five-color offset press several times and were then hot foil stamped or foil embossed. The word ‘new’ was then die-cut through all seven cards to symbolise both the new Incada and the New Year.

Drukkerij Tielen carried out the offset printing and finishing, Drukkerij Hensen foliedrukkers and Kurz Benelux the hot foil stamping and foil embossing, and TSO Packaging Printers the die-cutting with tools from KDS Stansvormen.

Last year’s Iggesund Christmas card used Invercote as the base material, and featured a starry sky design with reindeer and celestial objects done in an extremely fine laser cut, complemented with several foils and then printed in three PMS inks.

2013 has seen Iggesund launch a new generation of Incada, and it has also made biomass the sole energy source used to produce Incada.

‘Based on these ingredients we then searched for the design motifs,’ said Rob van Heertum of VHD.

‘We thought Incada’s natural white would be perfect for a snowy scene, and winter is a good representation of the holiday season. Though for a global company like Iggesund, we mustn’t forget that on the other side of the equator from Europe, this time of year is not cold but warm and colourful.

‘The main production challenge lay in registering and die cutting the seven different cards. After printing, the sheets were transported to the hot foil printer, where three print runs were done on a Starfoil machine.

‘We used both foil embossing and hot foil flat. Then the die lines and die cuts were done. On a WPO 304 the letters were cut and pushed out and the fold lines were realized. Then Drukkerij Tielen did the finishing.’ 

Iggesund has contributed to the Packprint World preview of 2014, alongside a host of other suppliers and supply chain partners to the package printing industry. Read their thoughts on the year ahead here.