Iggesund illustrates complex design with latest Christmas card

Created by UK company Santoro Graphics, which is known for its 3D greetings cards, this year’s Iggesund Christmas card features a range of Scandinavian motifs, ranging from wolves and spruce trees to underwater fish.

Iggesund has a tradition of producing graphically sophisticated and eye-catching Christmas cards in order to show what can be achieved with the company’s paperboards, Invercote and Incada. Recent examples have included: its 2012 offering, featuring fine laser cutting; 2013’s booklet of seven cards depicting the holiday season in various climates; and, in 2014, a design showing a forest setting and the city of Stockholm profiled against a sky gleaming with the northern lights – laser die-cutting and foiling were used to accentuate key elements of the design.

For this year’s card, printed on 350gsm Invercote Creato, Santoro Graphics began with the basic construction of a series of cards it calls Pirouettes. The card is delivered flat but is easily lifted up into its 3D format when it is opened.

‘We make high demands on quality for our intricate designs,’ said Santoro Graphics founder Lucio Santoro. ‘Flexibility and tear strength are important properties but when you work with 3D motifs, you must achieve an accurate register not only between the colors on each print side but also between the two print sides.’

Anna Adler, manager of the project at Iggesund, added: ‘Santoro Graphics is a company which uses on a daily basis our Invercote Creato paperboard to the extremes of its capacity. It’s therefore extra pleasing to be able to show off their work to the breadth of our customers and contacts.’