IML gives sleek finish to paint packaging

French paint producer V33 has created a sleek image for its Colorissim indoor paint range by using the rectangular SuperCube and small round Paintainer containers from RPC Superfos, both of which feature a glossy metallic shine created with the use of advanced in-mold labeling (IML) and UV varnish.

RPC Superfos has supplied V33 with IML-decorated containers for its Colorissim paint range

V33 is using two sizes of SuperCube and a 700ml Paintainer, all of which are injection molded in polypropylene, for the Colorissim packaging. IML decoration, coupled with the use of a UV varnish has helped V33 in its search for packaging products that would make the paint stand out on the shelf.

V33 communication manager Marie de Grivel said: ‘We are very happy with the new elegant SuperCube and Paintainer pails for our Colorissim series.

‘All three are appealing and practical and the extended family image supports our branding strategy. The SuperCube pail makes life easier for the end users who get an attractive and aesthetic pack that is easy to put a small paint roller into.

‘Above all, we wanted to get a striking look for our products, and undoubtedly this objective has been met.’

‘Our indoor paint in the new glossy pack has been very well received and we see a clear positive development in our sales figures,’ adds de Grivel. ‘The success of our indoor paint series is partly due to the pails and their metallic look, and it appears to carry over to some of our other products, such as our paint for technical decorations.’

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