Interactive packaging impacts ‘moment of truth’

A recent survey conducted by Constantia Flexibles on the topic of packaging in the food industry in Germany reveals that interactive packaging makes the product itself more attractive to 49 percent of German consumers.

Other findings from the survey show that 69 percent of those surveyed would rather buy or at least take from the shelf food with interactive packaging than a similar product without an interactive feature.

Interactive packaging also influences product brands in general. Of those surveyed, two-thirds consider a brand with interactive elements included in its packaging to be ‘in step with the times’.

Constantia Flexibles has launched Constantia Interactive, a new offering to facilitate digital communication and marketing opportunities in the food and pharmaceutical industries.