Partnership combines metallic color system with hybrid press
Montreal-based print house Pazazz has become the first company in Canada to offer HP Indigo's ElectroInk Fluorescent Pink ink.
HP Indigo approached Pazazz to act as a beta site for testing its new flourescent ink product. Shawn Werbitt, president of Pazazz’s label division, was first introduced to ElectroInk Fluorescent Pink at Dscoop in May 2016, and said it is a great advantage to be the first to offer fluorescent printing in North America across all of Pazazz’s digital presses.
‘This was a fantastic opportunity that I was enthusiastic to bring to my team,’ said Werbitt.
‘Pazazz’s use of the new HP Indigo Electroink Fluorescent Pink has been the most unique and eye catching designs I have seen to date,’ said Nick Gawreluk, supplies product manager for HP Indigo North America. ‘The company’s quick adoption of the new technology will help them generate high value applications and offer their customers an expanded variety of creative designs.’