RPC Bebo Plastik to showcase in-mold label thermoforming

RPC Bebo Plastik is to introduce in-mold label thermoforming (IML-T) at interpack 2014, promising ‘an enhanced decoration process that offers unrivalled possibilities for barrier and non-barrier thermoformed containers’, such as pots, tubs and trays.

RPC Bebo Plastik said the new process offers extensive decoration options for both fresh and long shelf-life foods to create and enhance brand image and identity, and it is already working on a number of IML-T projects with customers

IML-T applies pre-printed labels to the container during the thermoforming process, enabling high-quality, intricate designs in up to eight colours to be incorporated to achieve a better level of finish and greater coverage of the container than direct printing, it said.

RPC Bebo Plastik manufactures thermoformed containers and lids in polypropylene, polystyrene and PET, and offers a number of decoration technologies, including pre- and post-printing, labeling, sleeving, in-mold labeling and thermoforming.

The company said IML-T is fully flexible both in terms of the type of container that can be decorated and the application of the labels, which can be applied to complex designs – from round or rectangular containers, including the recently-launched Bebo Swing and Bebo Twist variants, to multi-compartment versions. The same system can handle different containers at different weights, as well as barrier and non-barrier and bi-color packs.

A special lacquer can be applied to the labels for barrier containers to enable them to withstand the autoclave process.

Label options include five-sided, three-sided, banderole with or without bottom label, two half banderoles with separate bottom label and bottom only, allowing manufacturers to tailor the pack design to their precise product and branding requirements.

As such, RPC Bebo Plastik said the new process offers extensive decoration options for both fresh and long shelf-life foods to create and enhance brand image and identity. It is already working on a number of IML-T projects with customers. 

Robert Steinmeijer, sales manager at RPC Bebo Plastik, said: ‘In competitive markets, the intricacies of design and the quality of finish that can be achieved through the IML-T process will enable brands to establish on-shelf appeal and differentiation, something which until now has not been available for high barrier applications.

‘The flexibility of the system also makes it possible to respond easily to market changes and new pack formats.’