Springfield Solutions undertakes extensive rebrand

Springfield Solutions has marked its 40th anniversary with a far-reaching rebrand, which is intended to further build on its services.

Pictured (from left): Steve Forster, financial director of Springfield Solutions; Albert Dass, chairman of Springfield Solutions; Mass Dass, joint managing director of Springfield Solutions; and Dennis Ebeltoft, joint managing director of Springfield Solutions

The company was founded by Albert Dass, its current chairman, in November 1975. It has been celebrating its 40th anniversary throughout 2015, climaxing with the launch of a new-look brand identity and extensive online presence.

Springfield Solutions became a fully digital printer in 2012, and has since installed two Screen Truepress Jet L350UV label presses. It has also launched Mock>it, a packaging mock-up service, and Revealabel, which is aimed at companies needing to display more product information on their packaging. The company expects to surpass the total of 100 million labels it printed in 2014, a record in its 40-year history, with predictions of 130 million labels printed in 2015 expressed earlier this year.

Joint managing director Matt Dass, son of founder Albert, said the year-long celebrations had all been leading up to the launch of the new brand, which sets the course of the future direction of the company. ‘If you look back across the four decades Springfield has been operating, there are so many examples of where we have innovated and led the industry, including developing processes that are in common use today. We wanted to use this year to remember those and reflect on how far we have come, but also to look forward to where we are going and where we want to be.

‘That is why we decided to mark 40 years of being incorporated with an extensive rebrand. Our name is Springfield Solutions but we felt we wanted to clarify what the “solutions” part of the name represented. We want to ensure all our customers and the wider market know which areas we excel at – brand management, digital print and media – and I believe our new brand identity communicates that clearly.’

Matt Dass added that the company’s new strategy is underpinned by four ‘brand pillars’ – quality, service, honesty and innovation. ‘Everything we talk about and do falls under one or more of these values,’ he said. ‘As a company we have always bought into these values, but we have never before expressed them as we have done now and that has been an excellent way of establishing exactly what we stand for and communicating that to our staff, customers and the market alike.’