UPM showcases Raflatac label portfolio

UPM Adhesive Materials will present its UPM Raflatac label material portfolio at Loupe Americas 2026 in Chicago at booth 435, covering industrial, wine and spirits, pharmaceutical, healthcare, consumer packaged goods and logistics applications.

Six product lines will be featured: UPM Endurance for extreme performance on hard-to-label substrates, UPM Vetro for wine and spirits labeling throughout the product lifecycle, UPM PharmaSure for pharmaceutical and healthcare regulatory requirements, conformable films for squeezable and flexible packaging, UPM ProCycle APR-recognized adhesive technologies supporting recyclability, and UPM OptiCut Linerless for print-and-apply performance in fulfillment and distribution environments.

UPM Raflatac materials will also run in live demonstrations at the Mark Andy, Kurz and Domino booths across the show floor. Century Printing and Packaging converted the label materials displayed at the UPM booth, and Zebra Technologies provided the ZD621 liner-free printer featured in the exhibit.

'Our customers depend on us to solve complex labeling challenges, and that responsibility drives everything we do,' said Anna Hunt, director of marketing, sustainability and communications for the Americas at UPM Adhesive Materials. 'At Loupe 2026, we're excited to share solutions that help our customers succeed today while preparing for the opportunities of tomorrow.'