Scantrust acquires Trust Codes

Swiss Scantrust has acquired New Zealand-based Trust Codes Global, extending its presence into the New Zealand and Australian markets while deepening its capabilities in anti-counterfeiting, product traceability and consumer engagement.

The acquisition integrates Trust Codes' assets and customer base, strengthening Scantrust's position in verticals including infant nutrition, food and beverage, and wine. The move combines Trust Codes' regional expertise with Scantrust's international technology platform, which serves some of the world's largest brands.

'Trust Codes has built a solid reputation in New Zealand and Australia, and by bringing their assets and customers into the Scantrust ecosystem, we reinforce our position as a preferred partner for brands navigating the complexities of global supply chains, GS1 Digital Link deployment and Digital Product Passport compliance,' said Nathan Anderson, CEO and co-founder of Scantrust. 'We are committed to maintaining the high standards of service that Trust Codes customers expect.'

The deal also expands Scantrust's technical capabilities, adding in-line printing and QR code serialization tools to its existing toolkit for supply chain visibility and regulatory compliance, including Digital Product Passports and GS1 Digital Link.

'With Scantrust taking over, our customers gain a stable long-term partner and immediate access to world-class innovation and a scaled technology stack,' noted Paul Ryan, co-founder of Trust Codes. 'This ensures they are well-positioned for the future of connected products and upcoming compliance.'

Ensuring continuity for existing Trust Codes customers, including Bubs Australia, Manuka Health, Blackmores and NZ Story Group, an agency of the New Zealand government that operates the Fernmark programme, is a top priority in the early phase of the transition.