Esko Store Visualizer: ultra-realistic packaging in a virtual retail environment

EskoArtwork and VTales Graphics have developed new software that allows brand owners and retailers to assess the on-the-shelf and point-of-sale impact of their packaging and displays. The partnership draws on EskoArtwork’s expertise in creating hyper realistic 3D packaging models and VTales’ state-of-the art visualization technology.  Esko Store Visualizer allows users to place virtual objects in photographed scenes, enabling them to see their designs in an in-store setting and determine how they compare with rival products.

‘Most buying decisions are made in the store,’ explained Kris Van Bael, EskoArtwork 3D and Visualization product manager.  ‘This is why it’s so important for brand owners and retailers to evaluate packaging designs, displays and shelve layouts as early as possible in this realistic store context.  Store Visualizer gives them this insight.  It allows them to assess their designs in a retail environment before the packaging and displays are actually produced, and saves them time and money.’

Alexander Heiner, managing director at VTales Graphics, added: ‘By working together with EskoArtwork, we can reduce the need for costly and time-consuming packaging redesigns.  Store Visualizer lets users create virtual mock-ups and place them in a real store, on real shelves next to rival products, showing them how designs perform in a store context, and enabling fast decisions and adjustments.’
 
The software is ideal for packaging design agencies, converters and pre-media companies, because it allows them to offer a new service to brand owners, retailers or market researchers.