Parkside develops ‘peelable’ flexible packaging

Intended for use with products such as tortilla wraps, rolls and sandwiches, the spiral wrap product has been developed using specialized film that is wrapped at a specific angle and then heat sealed to form the spiral pack opening structure. The unique design replaces the need for tear strips and closures in packs, Parkside Flexibles said, while previous sandwich packs included a cardboard inner liner which the spiral wrap does not require.

The design also allows consumers to open one section of the pack at a time, holding the remaining packaging in place during consumption of the product.  An additional benefit of the design is the reduction in the spread of bacteria from the consumer’s hand to the food, resulting in more hygienic consumption on the go, it is claimed.

Paula Birch, head of sales at Parkside, commented: ‘As consumers’ lives become busier, many people just want to grab lunch and go. We want to take advantage of the growing popularity and demand for chilled and prepared convenience foods. Our new spiral wrap solution is a simple hassle free pack and has been designed with convenience front of mind.’

‘Convenience is set to be one of the fastest growing grocery retail channels globally and as a result the sector is becoming highly competitive. We have innovative products, which rival existing packaging formats, that will help us to gain a foothold in this market and for it to become one of Parkside’s largest categories.

‘We already have relationships with many key brands and retailers in the convenience sector and will be working closely with our customers to develop opportunities going forward to ensure we continue to deliver solutions which meet the needs of this fast paced market.’